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SaaS Metrics – CAC to LTV Ratio

Traditional business metrics (revenue, margin, etc.) fail to capture key factors that drive performance in companies that leverage a reoccurring revenue model. Additional SaaS metrics such as MRR, ARR, CMRR, CAC, Churn Rate and LTV in addition to creating actionable ratios can make a big difference in measuring the health of your company Read more...

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